Ramona Furter

Product & transformation lead. Stakeholder coordination, KPIs, delivery.
mail ramona.furter@icloud.com
tel +41 78 907 14 47
in linkedin.com/in/ramona-furter
web ramona-allianz.pages.dev
loc Zurich, planning move to Dubai
Ramona Furter

Coordinator and delivery lead who has spent a decade as the point of contact between senior leaders and the teams that execute. I track competing priorities against hard KPIs and budgets, turn data into the short summary a leader can act on, and move global strategy into local delivery. I owned the e-commerce ecosystem of a CHF 100M+ business, sat on a venture founding team through two funding rounds, and now lead AI projects, building working tools myself. Fluent English, native German, planning to move to Dubai.

Stakeholder coordination KPI tracking & reporting Budget management Transformation delivery Competing priorities Data to concise summaries Cross-functional teams Go-to-market Analytics & A/B testing AI tooling
Experience
AI Project Lead, Business Development · Swiss Post
since Jan 2026
Zurich
  • Lead AI-driven business models from opportunity sizing to a prioritised roadmap with KPIs, coordinating across teams from concept to launch.
  • Make the build-vs-buy and cost-vs-benefit calls, turn ideas into go-to-market plans and new revenue.
Own ventures & sabbatical · self-employed
Aug 2025 to Dec 2025
Zurich and travel
  • Built smedium (branding and websites for small businesses, first clients shipped) and grew Pedal Peak, a cycling platform I run end to end with my own AI toolchain.
  • Went deep on AI tooling: built working tools with LLMs, prompt engineering, AI-supported production.
Senior Product Manager, Lead E-Commerce · Ifolor Group
Oct 2024 to Jul 2025
Zurich
  • Owned the e-commerce ecosystem and strategy for a business above CHF 100M, reporting to C-level, with the budget, resourcing and KPIs.
  • Lifted conversion by 9% and the checkout step rate by 15% through research, A/B testing and analytics.
  • Led a cross-functional team and external agencies, holding competing priorities to a plan.
Lead Project Manager · Brixel
Jun 2023 to Sep 2024
Zurich
  • Single point of contact between senior client stakeholders (UBS, Baloise) and the internal product team, the bridge that kept delivery aligned to what leaders needed.
  • Owned the partnerships with financial institutions that drove growth.
Marketing & Growth Lead, Founding Team · WePractice (Migros Group)
Mar 2020 to May 2023
Zurich
  • Founding team of a health venture: two funding rounds closed, scaled to 10 locations, 23 people, 170+ customers.
  • Built the full go-to-market, hypothesis-and-data driven (1000+ client matches in year one); led the marketing and sales team after Series B.
Growth & Venture Builder · Sparrow Ventures
Sep 2019 to Sep 2022
Zurich
  • Built growth and go-to-market for several internal startups from validation to scale-up; fast in unfamiliar business models.
Intrapreneur, Innovation · Die Mobiliar
Jan 2017 to Aug 2019
Bern
  • Took market pilots from MVP to launch (Smide, now BOND Mobility; XpertCheck; Lizzy); built market-entry strategies and briefed and managed external agencies.
  • Ran market experiments (Design Thinking) that steered product and marketing decisions; coached cross-functional teams.
Earlier career, commercial foundation
Junior Trade Marketing Manager · Promena, Pratteln. Own brand portfolio, budgets, reporting.
2016
Junior Product Manager · Cruspi, Dällikon. Promotions end to end, monthly sales reporting.
2014 to 2015
Assistant Product Manager · Domaco, Lengnau. Projects idea to launch, budget and forecast inputs.
2010 to 2014
Accountant · Kuoni, AMAG. Reconciliation, margin control, financial statements.
2008 to 2010
Commercial apprenticeship (Kauffrau E-Profil) · Bridgestone Switzerland.
2005 to 2008
Education
CAS Digital Marketing · HWZ Zurich 2019 to 2020
CAS Innovation · BFH Bern 2016 to 2017
Certified Mental Health Coach · IPC Academy Zurich 2020 to 2021
BBA Business Administration · Zentrum Bildung, Baden 2012 to 2015
Languages & tools
German native · English fluent (C1) · French B1
Analytics and BI: Google Analytics, Google Marketing Platform, A/B testing, KPI dashboards.
Delivery: JIRA, Design Thinking. Building: SvelteKit, Cloudflare, n8n, LLM tooling.